Get in, Girl.
We're Cancelling Hustle Culture.
We're Embracing Calm.
We're Saying Goodbye to Overwhelm, to Burnout, to Exhaustion.
We're Ready for the Soft Life.
Join Us.
This isn’t self-care. This is a lifestyle shift.
The Soft Life Empire is your digital sanctuary for unlearning hustle culture, creating soft structure, and building a life that honors your whole self.
We help overwhelmed women find new rhythms in life, work, business, and being.
✨ Through courses, tools, rituals, the blog, and community, we make the soft life sustainable. ✨
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Take a deep breath and Relax. You're Home.
This is YOUR space. There are no expectations, no pressure to hustle and grind. No-one is going to judge you for not doing it all, not being it all.
You're welcome here just the way you are.
You are worthy of peace and calm. And this is where it starts.
Hi, I’m Tracy — content creator, speaker, author, and your soft life bestie.
I’ve built this Empire not from a pedestal, but from a hundred rock bottoms, coffee cups, and “I can’t do this anymore” moments.
The Soft Life Empire is what I wish I had — a calming, space where you can rest and rise without sacrificing your soul.
Let’s build a life that doesn't leave you overwhelmed, exhausted, and burned out.
You’re not behind. You’re becoming.
And you belong here.
— Tracy
"Finding the Soft Life made me feel like it was okay to be human. Like it was okay to real. I don't have to be the Pinterest Mom or hustle hard every day to prove my worth. Tracy made me feel like I was worthy of slowing down, relaxing, and letting go of everything society told me I 'should' be."
-Silvia Rice
"I LOVE this website. I really love the message. I even bought two of the courses because she makes so much sense. I kind of feel like a different person now. Accepted. Enough."
- Brandi Gainey
Not sure where to begin?
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The Soft Life Studio
Free community for connection, challenges, and calming resources
👉 [Join for Free] -
Start Your Soft Life Journey
Visit the Library
👉 [Browse the Library] -
Work With Tracy
Courses, workshops & guest speaking for soft business, soft boundaries, and gentle growth
👉 [View All Opportunities] -
Explore the Soft Life Brands
Tap into one of our wings:
🕊️ The Soft Life Revolution – Soulful living & self acceptance
📓 The Learning Curve & Lab – Soft but powerful content creation
🌅 The Morning Flow – Rituals, rhythm & sacred mornings
You Need The Soft Life Empire Because…
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The "Wash Your Face" Hustle & Grind isn't sustainable for everyone.
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Society keeps telling you that you need to do MORE to be ENOUGH.
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You're overwhelmed, exhausted and burned out from trying to be everything to everyone.
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You crave peace and rest - the kind of rest that settles deep in your soul.
You don’t have to prove your worth.
You don’t have to hustle to matter.
You’re allowed to live gently—and still live boldly.
I'm Tracy—and I built the Soft Life Empire because I lived in survival mode for too long. This isn’t just a business.
It’s rebellion. Restoration. A whole new rhythm.
You can live on purpose without burning out.
You can lead softly and still make waves.
Let’s build a life of wildly peaceful days—together.
👉 [Learn more about The Soft Life Empire and Tracy Gray]
Wishing You Calm Hearts, Rebellion Against Hustle, and Wildly Peaceful Purpose,
— Tracy
Get the FREE Soft Life Starter Kit
The Soft Life Starter Kit includes The Daily Planner Page, the Micro-Joys List, Affirmations for Living the Soft Life, and the Soft Life Journal Prompts, yours FREE to start your journey to the Soft Life on the right track.
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